This application includes features that require JavaScript be enabled for your Web browser. Theseinclude printing, column sorting, the date picker calendar, context sensitivehelp, spell checking, and others. In most instances, comparable functionality is provided. If you choose not to enable JavaScript, please review our accessibility statement for details about comparable features that do not depend on JavaScript. If further assistance is needed, submit a support request or, contact the appropriate service location near you to obtain our services.
Skip to main content

Bachelor in Strategic Communications - 100% Online

UNIVERSITY PARK, Pennsylvania | Penn State World Campus | ID: 170334

Overview

128 OUTREACH BLDG UNIVERSITY PARK, Pennsylvania 16802-7012
get directions
Admissions Office:
814-865-1146
Distance Learning
Bachelor of Arts in Strategic Communications
Employment Skill Gain
Credential Skill Gain
Bachelor’s Degree
$69,465.00 - $69,465.00
Training(Trade)

Description of Training Provider

Penn State World Campus is the second largest campus of the Pennsylvania State University with more than 20,000 students. It provides online access to Penn State education, offering more than 175 programs developed and taugh by Penn State faculty.

Program Description

Learn to create powerful strategic communications through modern research techniques, messaging construction, and post-campaign analysis with the course work available through this online strategic communications degree program.

The Bachelor of Arts in Strategic Communications draws on a number of disciplines used in developing and delivering effective content. These  include psychology, statistics, law, research, and other disciplines that can be used to build a strong foundation for effective communication for any company or organization. Students learn to generate impactful and relatable messages, select the best communication channels for proper message distribution, and evaluate communication efforts against established goals and benchmarks.

Acquired skills enable graduates to create, execute, and evaluate communication strategies, making them valuable assets for businesses, corporations, government, and nonprofit organizations. Positions may include:
  • advertising and/or promotions manager
  • marketing manager
  • marketing communications manager
  • public relations specialist or manager
  • fundraising manager
  • media relations or communications worker
  • marketing or public relations associate
This is a DEGREE COMPLETION PROGRAM for transfer students with AT LEAST 35 COLLEGE CREDITS that can be used toward 120 total credits required for degree

Skills & Competencies

Successful graduates will be prepared to:
  • analyze and manage advertising, public relations, and integrated marketing communications efforts to ensure a positive public image of a company or brand
  • develop and maintain relationships and communication with an organization's stakeholders
  • cultivate an organization's image and reputation based on analysis of the political, economic, technological, media, and social environment to increase its revenues and foster goodwill
  • set goals and plan projects to help an audience retain your message
  • conduct organized communications campaigns to influence the public image of a person or an organization, or to promote a product or initiative with maximum efficiency

Additional Information

Service Costs

62,500.00
62,500.00
6,400.00
565.00

Performance Measures

Copyright © 2024 Commonwealth of Pennsylvania.
Governor Josh Shapiro