This application includes features that require JavaScript be enabled for your Web browser. Theseinclude printing, column sorting, the date picker calendar, context sensitivehelp, spell checking, and others. In most instances, comparable functionality is provided. If you choose not to enable JavaScript, please review our accessibility statement for details about comparable features that do not depend on JavaScript. If further assistance is needed, submit a support request or, contact the appropriate service location near you to obtain our services.
Skip to main content

Bachelor of Science in Business Administration - Marketing

KUTZTOWN, Pennsylvania | Kutztown University of Pennsylvania | ID: 159536

Overview

15200 KUTZTOWN RD KUTZTOWN, Pennsylvania 19530-9335
get directions
Admissions Office:
610-683-4060
Online Training
Classroom Training
Bachelor of Science in Business Administration - Marketing
Employment Skill Gain
Bachelor’s Degree
$55,747.00 - $106,710.00
Training(ETPL)

Description of Training Provider

Kutztown University is accredited by the Middle States Commission on Higher Education, the Pennsylvania Department of Education and the following: Accreditation Association for Ambulatory Health Care (AAACH),American Chemical Society (program approval), A

Program Description

Marketing involves a wide array of activities that promote commerce, benefit organizations and satisfy human needs. Marketing includes advertising, public relations, market research, sales management, product development and management. Graduates with a Business of Administration degree in Marketing are qualified for jobs in a variety of exciting fields: Advertising, Public relations, Marketing research, Sales and sales management, Product development and management, Retailing and wholesaling, Physical distribution, Marketing education and consulting, Entrepreneurship.

Skills & Competencies

Communicate effectively by speaking and writing clearly, concisely & convincingly, using appropriate business conventions. Demonstrate effective interpersonal skills, especially working in teams. Analyze data by using appropriate technology. Analyze issues critically & make relevant decisions by identifying & assessing the significance of key factors & assumptions. Identity, define & apply current fundamental concepts, principles, & practices in the disciplines of business, including globalization. Demonstrate knowledge of current business issues. Evaluate ethical, social responsibility & sustainability implications of business decisions. Understand the basic marketing principles and be able to apply them in a global context. Utilize analytical research techniques to understand the nature of consumers. Analyze environmental forces and develop plans to utilize marketing principles in order to solve problems. Demonstrate the added value of social responsibility that comes about when marketing principles are implemented in an ethical manner.

Additional Information

Service Costs

47,935.00
98,898.00
7,474.00
338.00
0.00

Performance Measures

The training Service/Course had no enrollments during the reporting period.
No performance information is available to review.
Copyright © 2024 Commonwealth of Pennsylvania.
Governor Josh Shapiro