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Bachelor in Strategic Communications - 100% Online
UNIVERSITY PARK, Pennsylvania | Penn State World Campus | ID: 170334
Overview
128 OUTREACH BLDG UNIVERSITY PARK, Pennsylvania 16802-7012
get directions
Admissions Office:
814-865-1146
Distance Learning
Bachelor of Arts in Strategic Communications
Employment Skill Gain
Credential Skill Gain
Bachelor’s Degree
$69,465.00 - $69,465.00
Training(Trade)
Description of Training Provider
Penn State World Campus is the second largest campus of the Pennsylvania State University with more than 20,000 students. It provides online access to Penn State education, offering more than 175 programs developed and taugh by Penn State faculty.
Program Description
Learn to create powerful strategic communications through modern research techniques, messaging construction, and post-campaign analysis with the course work available through this online strategic communications degree program.
The Bachelor of Arts in Strategic Communications draws on a number of disciplines used in developing and delivering effective content. These include psychology, statistics, law, research, and other disciplines that can be used to build a strong foundation for effective communication for any company or organization. Students learn to generate impactful and relatable messages, select the best communication channels for proper message distribution, and evaluate communication efforts against established goals and benchmarks.
Acquired skills enable graduates to create, execute, and evaluate communication strategies, making them valuable assets for businesses, corporations, government, and nonprofit organizations. Positions may include:
advertising and/or promotions manager
marketing manager
marketing communications manager
public relations specialist or manager
fundraising manager
media relations or communications worker
marketing or public relations associate
This is a
DEGREE COMPLETION PROGRAM
for transfer students with AT LEAST 35 COLLEGE CREDITS that can be used toward 120 total credits required for degree
Skills & Competencies
Successful graduates will be prepared to:
analyze and manage advertising
, public relations, and integrated marketing communications efforts to ensure a positive public image of a company or brand
develop and maintain relationships and communication
with an organization's stakeholders
cultivate an organization's image and reputation
based on analysis of the political, economic, technological, media, and social environment to increase its revenues and foster goodwill
set goals and plan projects
to help an audience retain your message
conduct organized communications campaigns
to influence the public image of a person or an organization, or to promote a product or initiative with maximum efficiency
Additional Information
Program Prerequisites:
High School Diploma or Its Equivalent
Program Length:
1200 hours/120 weeks
Job Opportunities:
273031 - Public Relations Specialists
Course Website:
https://shorturl.at/lAORT
Service End Date:
07/31/2024
Availability:
Full Time, Daytime, Evening, Online
Service Costs
Resident Full Time:
62,500.00
Resident Part Time:
Non-Resident Full Time:
62,500.00
Non-Resident Part Time:
Books (est. cost):
6,400.00
Other (est. cost):
565.00
Lab Fees(est. cost):
Performance Measures
Performance Measures
Performance Measures: Pressing Escape key will close the window.
Reporting Period:
10/1/2021
to
9/30/2022
Row
Measures
Participants
Percentage
1
(
WIA
/
WIOA
)
Number of participants were served during the reporting period:
2
(
WIA
/
WIOA
)
Number of participants scheduled to complete the applicable program:
0
3
(
WIA
/
WIOA
)
Number of participants who completed the applicable program:
0
Percentage of
WIA
/
WIOA
'Completions':
0%
4
(
WIA
/
WIOA
)
Number of participants who completed the applicable program and are in unsubsidized employment in the 2nd quarter after exit based on wages:
0
Percentage of Employed
WIA
/
WIOA
Completers in 2nd Quarter:
0%
5
(
WIA
/
WIOA
)
Number of participants who completed the applicable program and are in unsubsidized employment in the 4th quarter after exit wages:
0
Percentage of Employed
WIA
/
WIOA
Completers in 4th Quarter:
0%
6
(
WIA
/
WIOA
)
Median quarterly wage of participants who have completed the applicable program and have 2nd quarter after exit wages:
N/A Insufficient Data
7
(
WIA
/
WIOA
)
Number of participants who completed this program and attained a recognized Post-Secondary credential:
0
Percentage of
WIA
/
WIOA
Completers Who Attained a Credential:
0%
8
(All)
Number of individuals were served during the reporting period:
9
(All)
Number of individuals participating in the applicable program scheduled to complete the program:
0
10
(All)
Number of individuals who completed the program:
0
Percentage of ALL Completers:
0%
11
(All)
Number of individuals who completed the applicable program and are in unsubsidized employment in the 2nd quarter after exit wages:
0
Percentage of ALL Employed Completers in 2nd Quarter after exit:
0%
12
(All)
Number of individuals who completed the applicable program and are in unsubsidized employment in the 4th quarter after exit wages:
0
Percentage of ALL Employed Completers in 4th Quarter after exit:
0%
13
(All)
Median quarterly wage of individuals who have completed the applicable program and have 2nd quarter after exit wages:
N/A Insufficient Data
14
(All)
Number of individuals who completed this program and attained a recognized Post-Secondary credential:
0
Percentage of ALL Completers Who Attained a Credential:
0%